Making the Most of Your Marketing Collateral

Marketing collateral is media used to promote your brand to a specific target audience. It may consist of brochures, postcards, business cards, posters, web content, newsletters, sales decks, view books and invitations. While each piece is distinctive, the overall look and feel should be consistent with your brand identity and...
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Driving Consumers to Impulse Buy

According to BusinessDictionary.com, the definition of impulse buying is: A spur of the moment, unplanned decision to buy, made just before a purchase. Research findings suggest that emotions and feelings play a decisive role in purchasing, triggered by seeing the product or upon exposure to a well-crafted promotional message. Such...
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Should my business use Pinterest?

Chances are you’ve heard some buzz about the latest and greatest social media platform called Pinterest. Pinterest allows users to create and curate personalized theme boards of images and media that they find on the web. While this may sound silly, Pinterest is big business. In fact, Pinterest ranks as...
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Content Management Systems (CMS) 101

Chances are you’ve heard the term content management system (CMS) being bandied about the office by the IT team but weren’t exactly sure what they we’re talking about. Then this blog post is for you. Here’s a quick tutorial to get you up to speed. A Content Management System (CMS)...
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